About Us

Our Story

Born from a passion for sharing the authentic spirit of Florence, See Florence Italy began in 2021 when two local guides decided to create the kind of experiences they wished existed for visitors to their beloved city. Today, we’re a family of passionate Florentines dedicated to sharing our city’s magnificence through meaningful, personal connections.

Our Mission

To help visitors experience Florence not as tourists, but as temporary locals – providing deeper understanding and authentic connections to our city’s past and present through expertly guided experiences and local insights.

Core Values

Authenticity

We believe in real connections and genuine experiences that go beyond superficial sightseeing.

Excellence

Our guides are the best in Florence, chosen for their expertise, passion, and ability to bring history to life.

Sustainability

We promote responsible tourism that respects and supports our local community and cultural heritage.

Vision for the Future

We envision a future where tourism enriches both visitors and our local community, preserving and celebrating Florence’s cultural heritage while creating meaningful connections between people from around the world.